Hi, It's Me.
I'm Cheyenne.
My path to this career was anything but simple. My gap year(s) led me to retail, where my observation skills and type A personality quickly lead me to management (these skills would come in handy later).
After being a general manager of a local company, I was still left unfulfilled. The fashion magazine advertisements I had taped to my wall as a pre-teen were still calling to me. So I did an outlandish thing and went back to school. I was accepted into the Fashion Institute of Technology when this crazy thing called COVID-19 happened.
My year remotely at FIT, while transformative, was not engaging enough for me. Thanks COVID. I transferred to VCU where my eyes were opened to the entire world of advertising- including the different focuses, categories, and positions. There, I found that my type A personality and incessant asking of "why?" could actually be a career.
And this lead me to calling myself a strategist. Click here to see my resume.
Bragging Rights
Graduated Magna Cum Laude with a 3.86 GPA
Won Gold for "Best Insight" at the 2023 Rammies, presented by Ad Club at VCU. Submissions were voted on by professors of the Robertson School.
Received the Faculty Award for Strategic Advertising upon graduating. This award was voted by the faculty of the Robertson School of Media and Culture.
My team and I won a Silver Addy (American Advertising Award) at the regional level for our Out of Home media work for a 360 Campaign for YETI.
Fun Facts about me
01
I am an amateur mixologist, sommelier, and cicerone.
Translation: I have been bartending for over 5 years.
02
I was once a Professional Mermaid.
Yes, you read that right.
I was also the assistant business manager, my formal title being "Director of Magic"
03
I just really love the fashion industry. Even if it's toxic.
The DRAMA. The constant social dilemmas. Why trends are trendy. I love it all.
04
I would love to work in the sports industry some day.
It started with my love for Steph Curry. Then I met a few creatives for professional teams and ESPN. It's a world I would love to be a part of.