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The Affects of "Hacks" on Brands and their Retail Sectors
The False Facts of TikTOk Hacks
TikTok, the social media platform used for entertainment has evolved into an educational source for Gen Z. Users can find all sorts of life hacks, home hacks, and money hacks.
These "money hacks" have been increasingly popular among TikTok users, gathering millions of views. These videos show ways to save money, make money, and loopholes in company policies.
TikTok is also known for generating trends. Many brands gain popularity from the platform- including some of Gen Z's favorite clothing brands like Lululemon.
Lululemon, because of its popularity, has become the target of the "hack" culture. Content creators are showing viewers how to lie to get discounts, and spreading misinformation about the company's Quality Promise policy- and these videos are collecting millions of views
What is the Quality promise?
Due to the misinformation being spread of this policy, Lululemon is faced with hundreds of returns
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